Since it was founded in 2002, the young HAY brand has stood for modern, Danish design with a focus on sustainability and functionality. The brand relies on natural materials and attaches particular importance to affordable prices and the durability of its products. Always striving for innovative solutions, HAY works with well-known designers such as Ronan & Erwan Bouroullec, Stefan Diez, Gamfratesi and Inga Sempé as well as up-and-coming designers such as Lex Pott and Dimitri Bähler. The young design label has already been rewarded for this approach with numerous prizes, such as the Design Award of the Federal Republic of Germany and the reddot Design Award. In 2018, HAY joined forces with the American design brand Herman Miller.